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Nearly halfway through 2020, the novel coronavirus epidemic is still lingering. After this robbery, many enterprises are still stuck in the quagmire and are still unable to move.
 
The PCB manufacturers who originally planned to show their strength in 2020 also felt the coldness of the market.
 
Smartphones, as one of the important driving forces for the development of circuit boards, encountered strong headwinds during the outbreak. According to the latest survey by market research company Counterpoint, smartphone sales in China fell 22% in the first quarter of 2020 compared with the same period last year due to the impact of the epidemic.
 
Smartphone sales in China in the first quarter of 2020.
 
It is worth noting that although China's anti-epidemic war has basically won, the novel coronavirus epidemic continues to spread and wreak havoc in Europe, the United States and other global areas, and due to various reasons, the destructive impact of the epidemic is even more significant.
 
Smartphone sales in Europe and the United States are expected to experience similar or more severe declines in the second quarter of 2020.
 
Weak consumption is not only reflected in the smartphone industry, cars and personal computers have also become "hardest hit". It is understood that car sales fell 42.1% in the first quarter of 2020 compared with the same period last year, and PC shipments fell 36.4% in the first quarter of 2020 compared with the same period last year. Both are the terminal downstream products of PCB.
 
It can be predicted that weak demand for smartphones, cars and consumer electronics will lead to weak demand for commodities, FPC and HDI boards, affecting the market performance of related manufacturers.
 
However, the PCB industry is always a sunrise industry, and the test is always how to seize the opportunity and turn the crisis into a business opportunity.
 
With the advent of the era of big data, there are huge amounts of data that need to be transmitted, stored and managed all the time, directly detonating the needs of 5G wireless, network and infrastructure.
 
It is understood that the 5G-related investment of China's three major operators doubled to 180.3 billion yuan in 2020, resulting in the rapid growth of high-speed and high-frequency boards.
 
There has been a significant increase in the number of flex panels for OLED monitors, Bluetooth headsets and camera modules.
 
There is also strong demand for FCBGA substrates for CPU, GPU, web and AI applications. With increasing lean requirements for HDI boards, some PCB suppliers are also expanding their high laminate production capacity for 5G and its applications.
 
In addition, the menacing epidemic has unexpectedly led to the demand for notebook computers, medical equipment and other fields, and the relevant PCB manufacturers have also benefited from it.
 
Magical 2020, countless people talk about the color change, and even many people are looking forward to the magic can restart 2020. But instead of making some unrealistic fantasies, it is better to accept the challenge, face the disaster, find the opportunity in the predicament, and rise to the challenge.